Herdspace Privacy Policy

Effective Date: 24/12/2025

Welcome to Herdspace

We care about your privacy. This policy explains what data we collect, why we collect it, how we use it and the rights you have over your information.

1. Who we are

Herdspace Ltd ("Herdspace", "we", "us", "our")
Registered in England & Wales
Company Number: 16233572
Registered Address: Unit C, Piccadilly Business Centre, Aldow Enterprise Park, Manchester, M12 6AE

We are the Data Controller for the personal data we collect through this website and our services. We are registered with the ICO under registration number: ZB873695.

2. What information we collect

We collect data in three main ways:

A. Information you provide directly

This includes:

  • Name
  • Email address
  • Phone number
  • Account login details
  • Information submitted in forms (e.g. enquiries, listing submissions)
  • Messages or feedback sent to us
  • Inputs into AI prompts or search tools on the site (to improve functionality and prevent misuse)

B. Automatically collected technical data

When you browse our site, we may collect:

  • IP address
  • Browser type and version
  • Device type
  • Pages visited, time spent, and interactions
  • Referring website
  • Cookie and tracking data (managed via our Cookie Policy)
  • Clicks on adverts or promoted listings (for analytics and advertiser reporting)

C. Information from third-party tools

If you consent to cookies, we may receive data from tools including:

  • Google Analytics
  • Google Tag Manager
  • Google Maps
  • Meta Pixels (Facebook/Instagram tracking)

3. How we use your information

We only use your data where we have a lawful basis under UK GDPR. That includes Consent, Contract, Legitimate Interests, and Legal Obligations.

We use your information to:

Operate and maintain our platform

  • Manage your account
  • Display and host adverts
  • Process enquiries
  • Provide customer support
  • Ensure listings, search functions, and AI features work correctly

Improve and personalise your experience

  • Understand how people use the site
  • Improve search accuracy and AI matching
  • Tailor content to what users want
  • Debug issues and optimise performance

Protect our platform

  • Monitor for fraud or misuse
  • Prevent bot attacks or excessive AI queries
  • Maintain the security and integrity of the site

Marketing (only if you opt-in)

  • Send newsletters (like The Friday Feed)
  • Let you know about updates, promotions or new features
  • Build lookalike audiences via Meta or Google

Analytics and reporting

  • Understand advert performance
  • Track clicks on listings and adverts
  • Review anonymised usage to improve the platform

We do not use AI prompt content to train open models - only to improve Herdspace's own features.

4. Lawful bases for processing

We rely on the following lawful grounds:

  • Consent: marketing emails, non-essential cookies, advertising tracking
  • Contract: managing your account, processing listings, responding to enquiries
  • Legitimate interests: improving our service, preventing fraud, running analytics that don't rely on cookies
  • Legal obligations: tax, accounting, fraud prevention, compliance

5. How long we keep your data

We keep your data only for as long as necessary for the purposes described in this Privacy Policy. In general:

  • Account information - kept while your account is active
  • Technical and analytics data - kept for as long as needed for performance, security, and improvement
  • AI usage logs - retained only as long as necessary to monitor platform integrity
  • Legal and financial records - retained for six years to comply with UK law

When data is no longer required, we securely delete or anonymise it.

You can request deletion at any time.

6. Sharing your information

We do not sell or rent your data.

We may share data with:

Service providers

For example:

  • Website hosting
  • Cloud storage
  • Email platforms (Brevo)
  • Analytics providers (Google, Meta)
  • AI services used to generate search or insights

Other parties

  • Advertisers: We may share aggregated, anonymised performance data (never personal identifiers).
  • Legal authorities: If required by law or to protect our rights.
  • Business transfers: If we merge, sell, or restructure the company.

7. International transfers

Some of our service providers may operate outside the UK/EU (e.g., in the US).

If data is transferred internationally, we ensure it is protected by:

  • UK Adequacy Regulations
  • Standard Contractual Clauses (SCCs)
  • Additional safeguards where required

8. Your rights under UK GDPR

You have the right to:

  • Access your data
  • Correct inaccurate information
  • Request deletion ("right to be forgotten")
  • Limit or object to processing
  • Data portability
  • Withdraw consent at any time (e.g., marketing emails or cookies)

To exercise your rights, you can email:
hello@herdspace.co.uk

If you are unhappy with our response, you can complain to the ICO:
https://www.ico.org.uk

9. Cookies & tracking technologies

We use cookies for:

  • Site functionality
  • Analytics
  • Personalisation
  • Advertising (Meta, Google)

Non-essential cookies are only activated with your consent.

Full details are available in our Cookie Policy.

10. Links to other websites

We sometimes link to external sites.

We are not responsible for their content or privacy practices.

11. Children's privacy

Our platform is not intended for users under 16.

We do not knowingly collect data from children.

12. Changes to this policy

We may update this Privacy Policy from time to time.

Changes will be posted here with a new "last updated" date.

13. Contact Us

If you have questions, requests, or complaints, contact us: hello@herdspace.co.uk

Last updated: 24/12/2025

We Value Your Privacy

We use cookies to enhance your browsing experience and analyse website traffic. You can accept all cookies, decline non-essential ones, or manage your preferences at any time. Learn more in our Cookie Policy & Privacy Policy.