Herdspace Cookie Policy
Effective Date: 26/12/2025
This Cookie Policy explains how Herdspace Ltd ("Herdspace", "we", "us", "our") uses cookies and similar tracking technologies on our website and platform.
We use cookies to make our site work, keep your account secure, improve performance, and - if you agree - help us understand how people use Herdspace.
This policy works alongside our Privacy Policy.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember certain preferences and understand how the site is being used.
We use both:
- Session cookies (deleted when you close your browser)
- Persistent cookies (stay on your device for a set period or until deleted)
We also use local storage and server-side logs for certain functions, which are treated similarly under UK law.
2. Categories of cookies we use
We classify cookies into three groups, in line with UK GDPR and PECR guidance.
A. Strictly necessary cookies (Essential)
These cookies are required for the website and platform to function. They cannot be switched off, and consent is not required.
We use these for:
Authentication & security
- JWT authentication cookie
Used for logging you in, maintaining your session, and keeping your account secure. - Magic Link authentication cookie
Required for sending and verifying login links securely. - Early access cookie
Allows your browser to remember your temporary early-access authentication status.
Core platform functions
- Remember your cookie preferences
- Process secure payments through Stripe (Stripe places some essential cookies on its own domain)
- Maintain the integrity and security of forms, listings, and dashboards
- Support basic functionality such as image uploads, listing creation, and dashboard navigation
We do not use these cookies for tracking or advertising.
Because these are essential to the functioning of Herdspace, they cannot be disabled.
B. Analytics cookies (Optional – require consent)
These help us understand how visitors use Herdspace so we can improve performance, fix issues and build a better user experience.
We only load analytics cookies if you give consent in the cookie banner.
These may include:
- Google Analytics (GA4)
- Google Tag Manager (GTM)
Analytics cookies help us understand:
- Which pages people visit
- How long users stay
- Which features are most useful
- Performance and load issues
- General usage patterns
All GA/GTM scripts will be blocked unless you click "Accept All" or enable Analytics Cookies in your cookie settings.
C. Functional cookies (Optional – require consent)
These enhance your experience but aren't required for the website to operate.
Google Maps
We use embedded Google Maps on property listings.
Google Maps sets cookies when loaded.
If you decline Functional Cookies:
- Maps will remain blocked
- A placeholder message will be shown instead (as required by UK GDPR)
D. Advertising cookies
We use advertising and targeting cookies to help us promote Herdspace more effectively and show relevant adverts to users who may be interested in our platform. These cookies track browsing behaviour across our website and, in some cases, across other websites, so we can understand what people engage with and improve the relevance of our marketing.
Advertising cookies are not essential for the functioning of the site and will only be activated if you provide consent in the cookie banner.
These cookies may include:
Meta Pixel (Facebook & Instagram)
Used to:
- measure the performance of our ads
- understand user behaviour on Herdspace after interacting with our adverts
- build audiences for advertising
- create "lookalike audiences" for marketing purposes
Meta may combine this data with information it already holds about you on its platforms.
Google Ads / Google Ads Remarketing
Used to:
- show targeted adverts based on your browsing activity
- measure the effectiveness of our campaigns
- prevent the same adverts from being shown repeatedly
- build remarketing audiences for future advertising
These cookies help us track which adverts lead to visits, sign-ups, or other actions.
Other advertising platforms
We may also use similar tracking technologies from platforms such as TikTok, LinkedIn or Pinterest.
If we do, the same rules apply:
- cookies will not load without consent
- data is only shared for advertising purposes
- you can withdraw your consent at any time
How we use advertising cookies
If you consent, we may use advertising cookies to:
- show Herdspace adverts to people who have previously visited the site
- tailor adverts based on your interests or activity
- track which marketing channels are performing
- understand what audiences find most useful
- avoid showing you irrelevant or repetitive adverts
We never sell personal data to advertisers.
Data collected via advertising cookies is used only for Herdspace's own marketing activities.
Turning off advertising cookies
You can disable Advertising Cookies at any time by:
- choosing "Reject All" in the cookie banner
- turning off the Advertising category in your cookie settings
- clearing cookies in your browser settings
If disabled, you may still see Herdspace adverts, but they will not be tailored or based on activity from our website.
3. Technologies we use that do not use cookies but still involve data
AI Usage Tracking
We temporarily store IP addresses server-side to:
- Monitor prompt usage
- Prevent excessive or automated AI queries
- Detect potential misuse
- Maintain the security of our platform
Search & click tracking
We log when users:
- Click on adverts
- Use AI-powered search
- Interact with listings
This is used for analytics, preventing abuse, and improving platform features.
AI requests
When you use AI features:
- Inputs may be processed to generate responses
- Inputs are not used by AI platforms to train global models
- Only necessary metadata is logged for performance and security
All of this is processed under legitimate interest and platform functionality, not cookies.
4. Third-party cookies
Some services place cookies on their own domains when used on Herdspace:
Stripe
Stripe may set essential cookies on their checkout pages to prevent fraud and complete payments.
These are classed as Strictly Necessary.
Google Services (Maps, Analytics, Tag Manager)
Only load with your consent, except security-related essential cookies.
5. Managing your cookie preferences
You can:
- Accept all cookies
- Reject all non-essential cookies
- Manage preferences by category
You can also control cookies through your browser settings.
6. Changes to This policy
We may update this Cookie Policy from time to time.
Any updates will appear here with a new "last updated" date at the bottom.
7. Contact us
If you have questions, requests, or complaints, contact us: hello@herdspace.co.uk
Last updated: 26/12/2025
